Core Design and Typography

History of Poster Design

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Post 2000 Dutch Posters 1997-2017 A Selection by Anthon Beeke, 2001

I chose this poster because of the simplicity - the dark silhouette of the woman really stands out against the light pink, feminine background. The upside-down image of the woman also draws your eyes directly towards the woman's groin area - the image mirroring the content of 'The Vagina Monologues'. Typographically, the word 'vagina' also captures your attention as it is the largest word on the page, as well as being coloured red - I also like the fact that it is encompassed in a speech bubble, again linking to the content, making it seem like the vagina is speaking. 

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1950 - 2000 X-rated Adult Movie Posters of the 60s and 70s by Tony Nourmand, Graham Marsh and Peter Doggett, c. 1970s 

I was drawn to this poster initially because of the cheeky tagline 'he gave them some samples they couldn't resist!' - the phrase alone isn't that outlandish but within the given context of an adult movie poster, it takes on a whole new meaning! The font used for 'Super Salesman' then captures my attention as the bright pink colour is particularly striking and the style is almost as if it is hand-drawn - the poster definitely screams that it is from the 70s. The illustration of the man seems quite simple upon first glance by with closer inspection, you can see his hair is actually made up of three more images of women, again alluding to the racy nature of the poster. This is also furthered by using an 'X' for his eye. Compositionally, the triangle formed by the text and the image gives the poster a dynamic feel; the simple palette also helps to achieve this effect. The complimentary colours of blue and magenta clash, creating optical movement - the poster is in your face without being overcrowded and overcomplex, something I hope to achieve with my own work. 

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Pre 1950 Ornamental Posters of the Vienna Secession by Horst-Herbert Kossatz, c. 1904

The contrast between the bold primary colours and white areas attracted me to this poster at first. I really like the ornamental line-drawing style used - it almost seems as if the image rises from the surface of the poster, giving it a stained glass window effect. The long, tall format of the design also echoes this. The poster is fairly abstract as well, drawing me in and leaves me wanting to know more about what it is advertising. I feel like the figure locks eyes with you, again encapturing your attention. 

Sarah Hyndman / Graphic Designer

Talk: Sarah Hyndman demonstrates how type design affects the way we read, the way we respond to commands and even our mood.

https://www.itsnicethat.com/watch/nicer-tuesdays-2016/sarah-hyndman

Although I was already aware of some of the effects of typography upon the reader, Hyndman's presentation furthered my knowledge on the subject. I particularly found it very interesting to see the extent of some of the effects on the audience - seeing the choices made in real-time really brought it home to me. The way Hyndman got her message across in a lighthearted, fun way, interacting with the young people, genuinely made you identify with her arguments. I especially like the quote "typography is what our voices look like" as it emphasises intonation in the visual medium of typography and suggests how subtle verbal clues can, to some extent, be depicted typographically. I am thinking particularly of how Hyndman uses fonts to display nuances  - Comic Sans could portray a belly laugh, whereas Footlight Italic seems more like a sarcastic laugh. This is useful to know and I intend to make use of it in future projects. 

Sarah’s final point of the talk relates to the distinct personalities of typefaces. She asked the crowd which typeface they would date out of these three:

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This struck a chord with me, maybe because of the dating scenario is so relevant for this generation. Personally, I would have chosen C and I found the description fascinating - 'designers (& often women) would date Lubalin Graph Book, describing it as cool, contemporary and stylish, an arty type. Non-designers (& often men) saw it as too straight-laced, harsh and abrasive.' I thought I would try this exercise out on some of my own friends and family and the results echoed the findings; 7 of them chose A, 3 chose C (all women, including my Mum who is an artist) while only 2 chose B. I found the reasoning behind one girl's choice of B particularly interesting though as she said it reminded her of a font on a dating app, but probably says more about her choice in men to be honest!

Overall, Hyndman makes you think about the importance of font and the role it plays in the way we read, respond and feel.  I admired her presentation skills - her talk is short and simple yet very impressive.  The interactions with the audience demonstrate her message directly and effectively; something I will take forward, hopefully, for my own presentations.  

Martina Flor / Lettering Artist

Talk: [in Spanish but with subtitles] Martina Flor discusses the secret language of lettering

https://www.ted.com/talks/martina_flor_the_secret_language_of_letter_design?language=en

I like how Flor starts her TED Talk off by imagining how 'TED' would be written in different eras and for different audiences:

  • Roman Empire - chiseled into stone
  • Middle Ages - intricately transcribed in ink onto parchment 
  • The 80s - in electric, strange colours
  • For children - like building blocks in vivid colours
  • For superheroes - comic book style

It immediately demonstrates to the audience/viewer that letters can tell us things beyond what they represent, communicating different periods in time, values and stories, something which could be very important to think about using in my own work. I found Flor's approach to a commission enlightening as well because it almost shows a step by step guide of how a professional letterer works, providing a basis of where to start and how to develop projects of my own. It shocked me to learn how carefully considered every element is in a design, from the size and style of font to colours used as well as text placement, as all these can greatly affect the tone of the book cover. Typography and letter shapes work a bit like gestures and tone of voice and can be just as important as the message.  One particular standout quote for me from the talk is "by giving shape to letters, I can decide more precisely what I mean to say and how, beyond the literal text'. It again emphasises how lettering can be so intricately thought out beforehand, giving extra meaning to a message, changing the way a word is read, and even evoking a reaction in the reader - you can express yourself in ways other than language.  

Mr Bingo / Illustrator

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Don't Forget to Have Fun (https://mr.bingo/dont-forget-to-have-fun/)

Mr Bingo is one of my all-time favourite artists - his work is often rude or a bit weird but ultimately I find it hilarious! I particularly enjoy his piece 'Don't Forget to Have Fun' as the jolly text engraved into a gravestone creates a stark juxtaposition - it is just so unexpected as you wouldn't normally associate fun and death. I also really like the handwritten style of the text; stone engravings are usually very uniform and neat so again this piece surprises the viewer by going against the norm. When thinking about how to subvert my own found text during the 'Making Meaning' workshop, this was the immediate example that sprung to mind and also inspired me to create a 3D outcome. Mr Bingo has created prints of this design (which are still really visually effective!) but there is something very satisfactory about seeing the unlikely text formed in the actual material (concrete in this case, and icing in my project). 

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Hate Mail (https://mr.bingo/hate-mail/)

'Hate Mail' is another of Mr Bingo's projects that appeals to me - people can pay for him to send abusive postcards to them or their family and friends. Above are a few examples that I particularly like because of the various styles of lettering - from swirly and decorative to blocky and bold. Combined with illustrative elements, being told 'fuck you' has never been so amusing!

Daku / Graffiti Artist

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Theory of Time, 2019 (https://www.thisiscolossal.com/2019/01/theory-of-time-by-daku/)

This piece by Daku is very clever. The installation is formed of shadows cast across a street Panjim, Goa and I think it's interesting that he chose to create a piece about time in a medium itself that is temporary and fleeting - when the sunlight disappears, so does his work. 

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Instagram: @daku156 (https://www.instagram.com/p/BDtVPPer5Fz/)

The Unlikely Painter / Sign Painter-Custom Leather Jacket Creator

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Instagram: @theunlikelypainter (https://www.instagram.com/p/Btb0eIQnXfJ/)

The colour red is immediate and attention grabbing, making this a standout piece. The central placing of the message also draws the eye but differing text size clearly indicates which part of the text is more important: the larger, bolder 'I like you'. 

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Instagram: @theunlikelypainter (https://www.instagram.com/p/Bp7gTgJDFPI/)

 

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Instagram: @theunlikelypainter (https://www.instagram.com/p/B1rfTQyFLNc/

Marion Deuchars / Illustrator

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Royal Mail Stamps (http://www.mariondeuchars.com/#/royalmailstamps/)

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Inspiring Words Postcard (http://www.mariondeuchars.com/#/handlettering/)

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http://www.mariondeuchars.com/#/handlettering/

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Palau de La Musica Barcelona poster - Dave Eggers book cover (http://www.mariondeuchars.com/#/handlettering/)

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Posters for Plan UK (http://www.mariondeuchars.com/#/handlettering/)

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D&AD Annual Report - Do The Well Thing poster (http://www.mariondeuchars.com/#/handlettering/)

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Learn Something Everyday (http://www.mariondeuchars.com/#/handlettering/)

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From book What's Cooking? Famous designers on food. Baseline (http://www.mariondeuchars.com/#/handlettering/)

Sister Corita Kent / 'Pop Art Nun'

Drawing into Print

Technical Drawing

Technical Drawing is the practice of precisely illustrating how something functions or operates. The drawings are generally very detailed and are often used in architecture or engineering. This drawing style could be particularly useful for me if I was designing a product for a future project. 

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Spencer Nugent (https://www.instagram.com/sketchadaydotcom/)

Nugent's 'sketches' are an excellent example of technical drawing - his lines are very clean and the multiple drawings show very well the makeup of the object. I particularly like his use of colour on the goggles; it breaks up the black linework quite nicely and emphasises the object even more. I would like to emulate this style of drawing in my own sketchbook - my sketches are very messy and I would probably benefit from adding a bit more detail.

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 Ed Harrington (https://edharringtonillustration.com/section/369475.html)

Harrington's illustrations are a humorous take on the typical technical drawing style, as used by companies such as Ikea  (to help with the building of products). Instead, Harrington has taken famous pop cultural icons from horror films, such as Alien, Jason Vorhees (Friday 13th) and The Human Centipede, and created his own version of 'an instruction manual'. His work is very clever, summarising the films' plotlines very simply and concisely and the style would not be out of place in an Ikea. I really enjoy the playful nature of his work and can only hope my own projects can be as witty!

Expressive Drawing

Expressive drawing allows you to convey ideas or emotions that are not visible or tangible - they could be used to movement and energy, feelings, memories, or even the spiritual realm. Works are often very spontaneous and focus heavily on gestures; personally I find this method very freeing, allowing for lots of experimentation within my own work.

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Salman Khoshroo, Exhibition 3, Large Painting 3, 2015 (http://salmankhoshroo.com/?p=808)

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Salmon Khoshroo, Exhibition 3, Large Painting 6, 2015 (http://salmankhoshroo.com/?p=802)

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Salman Khoshroo, Exhibition 3, Large Painting 13, 2015 (http://salmankhoshroo.com/?p=788)

Salman Khoshroo's work stands out to me as I love the texture and movement created by his thick, impasto application of the paint. 

Collage

The Tate defines collage as 'both the technique and the resulting work of art in which pieces of paper, photographs, fabric and other ephemera are arranged and stuck down onto a supporting surface'.

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Eugenia Loli, Unfazed (https://publichouseofart.com/en-gb/artists/eugenia-loli/artwork/unfazed)

Eugenia Loli creates surreal visual narratives from vintage magazines and sci-fi book cutouts, merging together the modern and the old. I love how vibrant her work is - the bright colours definitely enhance the out of this world nature! 

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My own work inspired by Loli, I'm Flying, Jack, 2017

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Kalen Hollomon (Instagram: @kalen_hollomon https://www.instagram.com/p/BGCSQ_7FH5Q/?utm_source=ig_embed)

I like how a lot of Kalen Hollomon's collages make you do a double-take, such as the above example. Upon first glance, it appears to be a normal photo of some builders - it took me a second before I clocked the lady's legs and heels! His work could make you question the ordinary and entice you to look a bit harder to see what really lies beneath the surface. 

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Hannah Höch, Für ein Fest gemacht (Made for a Party), 1936 (https://www.anothermag.com/art-photography/3318/top-10-collage-artists-hannah-hoch-to-man-ray)

The layered nature of collage seems particularly evident in Hoch's work, as in the above example. I like how the background interacts with the feminine form; despite being block colours, it is far from flat as the pinky/orange colour jumps forward, almost acting as a seat for the woman. 

Jean Jullien / Graphic Designer

I adore Jean Jullien's style - it is fairly naive and simple but can still be very poignant. His illustrations are made up of black linework and a limited (often monochromatic) colour palette; they are uncomplicated and get Jullien's chosen message across clearly, such as his social commentary on our reliance/obsession with our phones and technology (pictured below). I also like how he incorporates physical objects into his work, adding a playful, almost interactive, element.  

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https://www.handsomefrank.com/illustrators/jean-jullien

Sophy Hollington / Illustrator-Printmaker

I really like Sophy Hollington's distinctive prints; her style is instantly recognisable, employing aspects from meteoric folklore to alchemical symbolism. Her work can be sometimes quite contrasting though - some pieces are fairly plain and unadorned, while others are the complete opposite, with intricate, embellished designs – both styles are extremely visually effective and very clearly ‘her’.

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Autonomic Tarot (https://sophyhollington.com/2018/6/13/3eyso9t2yqjqhsrn9qj2e4waf5a5t8)

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https://sophyhollington.com/2019/8/8/xn57lcchv4xifdv3pmmsjtgce6v81w

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https://sophyhollington.com/2019/8/8/6js36qt06v49z5oyyupmcorqajgxzl

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https://sophyhollington.com/2019/8/8/9xaokfkn2ffykawdxflngbw8y1i7qa

Real Hackney Dave (Dave Buonaguidi) / Printmaker

I like the idea here of printing onto already existing designs, such as old tube signs, maps, playing cards and even a stamp! Despite the varying canvases, these works are all easily identifiable as Real Hackney Dave's work due to his lettering style and neon colour scheme

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LNDN (https://printclublondon.com/shop/lndn/)

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Nu Yoik (https://printclublondon.com/shop/nu-yoik/)

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Win Some Lose Some (https://printclublondon.com/shop/win-some-lose-some/)

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Lick Me (@realhackneydave: https://www.instagram.com/p/B3dBt1LgZMO/)

 

Newton Davey (David Newton) / Printmaker

I like the blocky style and flat colours of David Newton's prints - his illustrative style is one I hope to emulate within my own work. The slightly offset registration of some of his prints create a rough and ready feel, adding a sense of humanity to the works. The gold leaf used on this first print pictured here grabs my attention - using other materials within your prints is a nice touch and keeps the work interesting.

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Apple of my Eye (@newtondavey: https://www.instagram.com/p/B26bAd1nBiZ/)

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Parrot Pop (@newtondavey: https://www.instagram.com/p/BweHco1nPIz/)

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https://newtondavey.com/POSTERS

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https://newtondavey.com/HANDS-ARE-HANDY

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https://newtondavey.com/HANDS-ARE-HANDY

Nous Vous / Illustrators

Nous Vous is a collective of artists: Nicolas Burrows, William Luz and Jay Cover. While each having their own individual style, I like how their work is still complementary and works well together. 

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AirBnB Recipe Cards, Nicolas Burrows (https://nousvous.eu/person/nicolas-burrows/)

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Coal Drops Yard Branding, Nicolas Burrows (https://nousvous.eu/person/nicolas-burrows/)

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Sheffield Children's Hospital, Nicolas Burrows (https://nousvous.eu/person/nicolas-burrows/)

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Monoware, William Luz (https://nousvous.eu/person/william-luz/)

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Bird Stack, William Luz (https://nousvous.eu/person/william-luz/)

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Beak Brewery Beer Cans, Jay Cover (https://nousvous.eu/person/jay-cover/)

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Pact Coffee, Jay Cover (https://nousvous.eu/person/jay-cover/)

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Harry's, Jay Cover (https://nousvous.eu/person/jay-cover/)

David Shrigley / Visual Artist

Linocut Boy (Nick Morley) / Printmaker

Belkis Ayón / Printmaker

Still & Moving Image

Wilma / Still-Life Photographer

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The Sidecar, Bauhaus Cocktails (http://wearewilma.com/drinks-liquids/bauhaus-cocktails/the-sidecar-bauhaus-inspired-cocktails-by-wilma-still-life-photography-set-design-maya-angeli-london-2431)

Wilma's series of images, Bauhaus Cocktails, are very aesthetically pleasing  - the primary colours and simple geometric shapes really are redolent of the Bauhaus style. The art direction of this shoot is very clever and dynamic, directing the eye around the image but ultimately drawing it back to the focal point of the cocktail.

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Shimmer Table by Patricia Urquiola, Wired Magazine (http://wearewilma.com/editorial/wired-furniture/shimmer-table-by-patricia-urquiola-wired-magazine-furniture-product-advertising-editorial-wilma-still-life-photographer-photography-london-2284)

The bright vibrant colours, interesting use of light and shadow gives this editorial shot a very abstract style - it is not immediately obvious that the object in question actually a table. 

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Radios, Independent Magazine (http://wearewilma.com/editorial/independent/radios-independent-magazine-product-editorial-advertising-wilma-still-life-photography-photographer-london-2266)

I really like the blocky composition of this photo - the radios are all aligned, except one, which really makes it stand out as it breaks the mold. Wilma's use of complementary colours here also helps to create a striking image. 

Jess Bonham / Photographer

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The Gourmand (https://www.jessbonham.co.uk/work/thegourmand-dogeatdog/)

I love the wit behind these photos - Bonham's use of hot dogs and sausage dogs creates a humourous narrative within the image. The echoing of the patterns across the images is also visually pleasing. 

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Noble Rot (https://www.jessbonham.co.uk/work/noble-rot/)

There is a lot of anticipation and tension in this image - the wine glass teetering off the edge of the table, just out of reach of the hand elicits a sense of shock and urgency, due to the impending spillage of wine. It makes me want to reach out myself, to try and catch the glass before it smashes! The complementary colours also make for a striking image. 

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Vogue / MCM (https://www.jessbonham.co.uk/work/vogue-mcm/)

I really like Bonham's use of props in this shoot - she takes a fairly plain and boring subject matter (I am not a fan of this bag at all) and transforms it into a captivating piece of art through the use of geometric shapes. These elements serve to abstract the image but the bag still remains the main focus due to her clever placement of the white next to the dark green, creating contrast. 

Marcel Christ / Still-life Photographer

Christ may be a still-life photographer but his work is anything but still - the dynamism of his photos really stands out to me. I love the fluidity of his Chromatics series and the bright colours really make the image pop. Christ also often makes use of 'explosions' within his work, as with 'Prada Outtakes' and his photography of a Tabasco bottle - he takes something fairly mundane and normal and brings it to life with his energetic compositions. The crisp, clarity of the photos also makes his images so visually appealing.

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 Chromatics II, 2018 (http://www.marcelchrist.com/)

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Prada Outtakes, 2017 (http://www.marcelchrist.com/)

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http://www.marcelchrist.com/commissioned

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New Work for Hennessy, 2017 (http://www.marcelchrist.com/commissioned)

Leandro Farina / Still-life Photographer

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http://leandrofarina.com/?LMCL=TNbO7g#wallpaper/1

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http://leandrofarina.com/?LMCL=TNbO7g#wallpaper/2

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http://leandrofarina.com/?LMCL=TNbO7g#wallpaper/3

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http://leandrofarina.com/?LMCL=TNbO7g#wallpaper/5

Farina's work is very striking as it's not your typical still life. I like the abstract patterns created from geometric shapes and how he has also incorporated shadow into creating the desired effect.

Lorenzo Vitturi / Still-Life Photographer

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Oad Osed, A Dalston Anatomy (http://www.lorenzovitturi.com/a-dalston-anatomy/)

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Red #1, A Dalston Anatomy (http://www.lorenzovitturi.com/a-dalston-anatomy/)

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Green Stripes #1, A Dalston Anatomy (http://www.lorenzovitturi.com/a-dalston-anatomy/)

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Pink #1 & #2, A Dalston Anatomy (http://www.lorenzovitturi.com/a-dalston-anatomy/)

Laura Letinsky / Contemporary Photographer

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Untitled #1, The Dog & The Wolf, 2008 (https://lauraletinsky.com/photographs/the-dog-and-the-wolf/)

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Untitled #52, Hardly More Than Ever series, 2002 (https://lauraletinsky.com/photographs/hardly-more-than-ever/)

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Untitled #9 (diptych), To Say It Isn't So, 2006 (http://www.yanceyrichardson.com/artists/laura-letinsky?view=slider#14)

Evelyn Bencicova / Photographer-Art Director

Daniel Palacios / Film-Maker

Nicolas Lefaucheux / Film Director

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Information Music (https://vimeo.com/77179682)

Hito Steyerl / Film-maker

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How Not To Be Seen (https://www.youtube.com/watch?v=LE3RlrVEyuo)

During Lesson IV: How To Be Invisible By Disappearing, I actually laughed out loud when one of the ways listed was 'being female and over 50'.

Joost Rekveld / Film-maker

I really like the patterns featured in Rekveld's piece  - I feel they could work well as a print and the colours are bright and eye-catching.

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#11, Marey Moiré (https://vimeo.com/200987111)

Other

Exhibition Visit - Olafur Eliasson / In Real Life

Olafur Eliasson's 'In Real Life' exhibition is unlike any other exhibition I have been to before - it really makes you consider space, your senses and even the people around you, making it a fully immersive experience. 

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Beauty, 1993

This piece was breath-taking - the rainbows created amongst the water droplets made for a stunning visual, not truly reflected in my photo of it. The sound of water was also quite relaxing, even though you had to focus quite hard to hear it due to the large number of people that had crowded into the room. I found it particularly interesting to see how others interacted the piece; there was a thin piece of elastic cordoning off the installation so many people were appreciating the beauty of the piece from afar, while little children seemed to largely ignore the barrier - they wanted to get stuck in and play in the water. 

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Din Blinde Passager, 2010

In my opinion, this was the most impressive installation in the whole exhibition - a 39 metre long passage filled with artificial fog and changing lighting. This was a completely immersive experience - once inside, you could only see 1.5 metres in front of you. I felt like I was in a never-ending void and it was incredibly disorientating; I even ended up walking into a wall at one point! However, it created very atmospheric, moody silhouetted visuals and became more of a multi-sensory experience - I was very aware of the sweet, smell and even then taste of the artificial fog.

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Big Bang Fountain, 2014

This installation was placed in a completely dark room, with the light strobing at a certain frequency. Initially, I wasn't really aware of what I was looking at (I thought it was a sculpture at first), and I could only tell there was water involved by the sound. However, after staring a the piece for a while, I finally realised that it was actually a fountain and the strobe lighting effect only allowed for a split second appreciation of the beautiful forms of the water.  

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Your Uncertain Shadow (Colour), 2010

This was the installation than attracted me to the exhibition in the first place - I had seen lots of vibrant images across many people's social media that had made me want to experience the piece firsthand. Eliasson's installation makes use of different coloured projectors placed at one end of the room, casting multi-coloured shadows of the viewers against the opposite wall. The bright, colourful visuals are ever-changing - every person that enters the room affects the outcome. It was fascinating again to see how people reacted; many would, as I did, stand in one place, making lots of different shapes with their arms and hands, while others passed through quickly, not really focusing on their impact on the wall. The distance from the projector also made a huge difference to how the shadows looked - the closer to the projector, the darker and denser the shadow would become. The best photos I took were when the room wasn't as busy, standing closer to the wall than the projector; here I found the different coloured shadows were more distinguishable.